Over the past six months or so, you may have heard some buzz on the grapevine (sorry, I couldn’t resist) about something called Vine. For those of you that don’t know, Vine is a mobile app that allows users to create and share very short video clips. Instagram (AKA Facebook) have recently released a similar rival micro video function for their app as well. While both are similar, we’re going to focus on Vine in this blog post. The maximum duration for a video clip on Vine is six seconds. The micro video site, which was founded in June 2012, was bought by micro-blogging platform Twitter in October of last year. You might be thinking, “Pfft – what can you show in six seconds?” Well, the answer is quite a lot and advertisers are already latching onto Vine’s potential. So, the answer to the question posed in the title of this post is a resounding yes.
Ultimately, Vine taps into the growing love of video content. We’ve discussed video in the past and we know that most people, when it comes to the web, would rather watch something than read something. In other words, consumers would rather watch a video showing them how awesome your product or business is rather than read about how amazing it is. Vine can be used by businesses in an array of industries. For instance, check out the “How Should My Brand Use Vine” heading in the infographic from www.CareWorksTech.com that is shown below.
Obviously, any business from a coffee shop to a bicycle shop and beyond can utilize Vine to show off its shop, products, team members etc. Vine is another useful social media tool and one that companies can use to successfully market their brand and products.
If you would like to discuss the power of video in promoting your business, contact Media Button.