We are living in an extrovert’s world. At least it would certainly appear so upon a good look around. Today, everywhere we go people are...
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We are living in an extrovert’s world. At least it would certainly appear so upon a good look around. Today, everywhere we go people are...
Just five years ago drones were the territory of Hollywood movies with million dollar budgets. If you wanted a sweeping shot of the crowd or...
With the purchasing power of Canadian parents in the hundreds of millions--even billions of dollars--arena, kid-friendly video content is not to be overlooked. And yet,...
I can’t tell you how many times we’ve seen this happen. A business or entrepreneur spends a terrific amount of time and energy making terrific...
Gone are the days when analytics were used simply to increase website traffic. Today most video hosting sites, YouTube included, offer video analytics that provide...
It happens to our clients all the time. Many people, particularly those who don’t think of themselves as “creative types,” tend to suffer a lot...
Online consumption of video is climbing at a dizzying speed, and much of this video is being consumed on smaller devices such as mobiles and...
It seems redundant, but we’ll say it again anyways: You should always research your target audience before shooting your content. While it’s possible that your...
Some years ago an acquaintance of ours made a bold claim; that providers of TV and video content would soon be making original content of...
People have often asked us here at Media Button how we balance being creative with our responsibility to facilitating the growth of our clients’ businesses?...
“As soon as our design team found out the product would be marketed to the 50+ market, the room began brainstorming a digital campaign aimed...
As a medium created to showcase human beings, what better way to feature your HR department than to make a kick-butt human resources video? Not...
Amid millions upon millions of websites, the truly fantastic sales page remains a unicorn. And is it any wonder? Your website’s sales page has to...
