Of all the tools in the modern marketing toolbox, it’s video content that has been crowned King. And while once seen as a dated advertising...
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Of all the tools in the modern marketing toolbox, it’s video content that has been crowned King. And while once seen as a dated advertising...
It can be hard to learn how to merge business savvy and creativity without the sales pitch. No one wants to sound like a used...
OKAY...you have a vision for your video project. You even have a great script or scripted material, and have hired talented professionals that can help...
With the purchasing power of Canadian parents in the hundreds of millions--even billions of dollars--arena, kid-friendly video content is not to be overlooked. And yet,...
I can’t tell you how many times we’ve seen this happen. A business or entrepreneur spends a terrific amount of time and energy making terrific...
Gone are the days when analytics were used simply to increase website traffic. Today most video hosting sites, YouTube included, offer video analytics that provide...
It happens to our clients all the time. Many people, particularly those who don’t think of themselves as “creative types,” tend to suffer a lot...
Online consumption of video is climbing at a dizzying speed, and much of this video is being consumed on smaller devices such as mobiles and...
It seems redundant, but we’ll say it again anyways: You should always research your target audience before shooting your content. While it’s possible that your...
Some years ago an acquaintance of ours made a bold claim; that providers of TV and video content would soon be making original content of...
Media Button continues to provide safe and reliable video production services in response to COVID-19. We continue to do our part by following health guidelines...
For decades the Okanagan has been heralded for its lush landscapes, it’s sparkling lakes, and let’s not forget it’s award winning wine. It’s top of...
“As soon as our design team found out the product would be marketed to the 50+ market, the room began brainstorming a digital campaign aimed...
