Media Button was brought in to help the Canadian Mental Health Association to create an authentic and genuine interview video that would engage and inform youth with mild to moderate depression about the CMHA Bouceback Program. This program offers youth several paths to help them learn about and manage depression.

This is a difficult and deeply personal topic that needed to be handled with the utmost sincerity and understanding. The Media Button creative team started by listening and learning, then provided a creative direction that would lead to a very honest and real discussion.