Video Production Clients

FortisBC: 30BY30 TV Commercial Campaign

Our longstanding client FortisBC utilized Media Button’s full in-house video production services to support the launch of their latest television, web and radio campaign: 30BY30.

With a target of helping reduce their customer’s greenhouse gas emissions by 30 per cent by the year 2030, the FortisBC campaign seeks to raise consumer awareness of their aggressive approach to the problematic global challenge. We played our part by producing a 30-second commercial for television broadcast, and 3 x 15-second spots for pre-roll online. 

Media Button consulted on this new creative right from the project’s initial conceptualization, supporting scriptwriting, casting talent, securing locations, sourcing a skilled crew, and directing our characters across a range of different scenes and environments. Once we’d orchestrated the multi-day production across various locations in both the lower mainland and interior of BC, we also took pride in editing, creating the soundscape, colour grading and facilitating the final delivery for broadcast, from Media Button’s Vancouver HQ.

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Services provided for FortisBC

  • Strategy & Conceptualization
  • Scriptwriting
  • Pre-production (project management and producing)
  • On Location
  • Brand & Identity
  • Full Crew
  • TV Commercial
  • Format for Social Media
  • Internet Advertising
  • Specialized Equipment
  • Actors/Host/Voiceover
  • Sound Enhancement
  • Colour Grading
  • Compositing
  • Licensed Music
  • Audio Production
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