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OKAY…you have a vision for your video project. You even have a great script or scripted material, and have hired talented professionals that can help you bring your project to life. You think your job is done. It’s not. Learning how to communicate your vision effectively in video content is an essential part of making your project a success. Without the ability to do this, the opus in your head may never translate onto the screen.

To help you avoid a catastrophe of this magnitude, we’ve compiled a list of tips and a few resources to help you learn how to channel your inner Tarantino.
Video content is not that different from shooting a film. Unless you are doing everything yourself, you will require many of the same elements (writer, director, stylist, editor) that any film director needs, albeit on a much smaller scale. But there are still some great lessons to be learned from great directors.

One of our all time favourite commentaries on how to communicate your vision was from this wonderful interview with Quentin Tarantino and Charlie Rose. Around the 1:00 mark, Rose asks what advice heavyweight Terry Gilliam gave Tarantino when he asked how the director gets the vision “in his head” across on screen. What Gilliam said came as a bit of a surprise.

Gilliam told Tarantino that the job of a director is simply to explain your vision; “articulating what you want on the screen.” From communicating the essence of your idea–be it colours or textures–to the mood and tone; the rest is up to the people you hire. “You don’t need to know anything about sewing to have wonderful costumes in your films. You just need to express what you want to the costume designers,” Gilliam said.
Mood boards are not about perfection or creating “art,” they are about communicating an idea. But all too often (particularly when working with those who don’t see themselves as ‘creative types’), we’ve found that people can be nervous to give this a try. Don’t be. Mood boards are a wonderful way to communicate textures, images, and anything else related to the design of your video.

You can create a digital mood board or a physical mood board. The choice is yours; though they each have a distinctly different feeling to them. If texture is really important to you, it’s usually easier to get across in person. For example, say you want a grainy look to your video. In a physical mood board you could use an old photograph with frayed edges, a piece of fabric, or an old comic book. Never underestimate the power of a single image in getting across a message.

For those who prefer digital mood boards, a recent blog from Shopify has a fantastic list of 6 mood-boarding tools found online. Some of our favourites include The Matboard, Niice, and MURAL.
While there’s no doubt that video is a visual medium, a few words can go a long way. Particularly when they’re parceled out deliberately for effect.

Think about what inspired your vision and see if you can ‘borrow’ from other sources. If you’re about to create a series of winemaking videos, think about what are some of your favourite winemaking books. Look for bold words, action words—anything that feels like it’s at the epicentre of your vision. Once you’ve collected a handful of these ‘power words,’ you can support them with surrounding text or images on a mood board, or just have them handy for your team.
We have brought to life a number of projects, and have learned a thing or two during this time. If you would like to riff about your vision for a project, give us a call. We’d love to hear from you.


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