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We are living in an extrovert’s world. At least it would certainly appear so upon a good look around. Today, everywhere we go people are self-promoting and self-advertising, which, particularly to an introvert, all seems a bit, well… self-aggrandizing. But with increasing importance being placed on video and its role in your business, the quiet introvert no longer has a place to hide. So for those of you who fit this description, learn how to get the most out of video as an introvert and use it to your advantage.


There is a common myth that introverts are not as charismatic as extroverts. This is an unfortunate assumption. In fact, it has more to do with how many people an introvert can communicate with at any given time. While extroverts thrive in crowds and social gatherings, the introvert thrives in a one-on-one environment–a perfect fit for a medium that is, by its very nature, intimate. Not all videos need be loud, larger-than-life affairs to be successful. In fact, this style doesn’t always translate well on camera. Be it a 2 or 3-minute clip that tells the story of your business, or an intimate behind-the-scenes look at how you craft your product, video can empower the introvert in a way other mediums simply cannot.


Another benefit of video for introverts is that it can provide a great vehicle for communication. A video can do a lot of the heavy lifting (read: marketing and promotion) that an introvert might otherwise feel too shy, or too self-conscious to express using social media or other forms of advertising. When done right, the camera can help introverts tell their story and let the video do the talking when they’re not up to the task.


A blog from TubularInsights emphasizes the importance of choosing a time when you know you will be at your best. This depends entirely on the person, but whenever you do decide to tape, it should be during a period of the day that you feel energized and focused. And while this is sound advice for everyone, it’s particularly true of introverts who can become easily drained by too many social activities or tasks.


Perhaps the best-known introvert of our age, Susan Cain rose to fame with her highly acclaimed Ted Talk on The Power of Introverts. And with over 16 million views and counting, it would seem she’s onto something. The New York Times Bestselling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking and, Quiet Power: The Secret Strengths of Introverts, Cain has become a powerful figurehead for the quiet and the introspective among us.

A self-confessed introvert herself, a recent article on Cain’s website illustrates how introverts’ brains are highly sensitive to dopamine, which is why they need less of the happy hormone to feel, well, happy. In other words, whereas “extroverts’ brains run on an energy-spending nervous system…introverts’ brains run on an energy-conserving nervous system.” Simply put, this is the reason introverts feel energized with activities like reading, thinking deeply, or “diving into their rich inner world of ideas.”

Because of the way introverts process everything in their surroundings, everyday situations can often lead to sensory overload. Again, this is good reason for the introvert to use a medium like video where their environment can be controlled and they can be in the driver’s seat—free to express themselves when and how they like.


In his book, The Introvert’s Guide to Entrepreneurship, author Nate Nicolson goes over some hard-won advice for introverts looking to succeed in business. Among them, Nicolson recommends recording a personalized video application to differentiate yourself and show potential clients that you care. Introverts excel at doing one thing at a time and doing it extremely well. This can translate well to video, be it a series of “how-to” videos, or simply an introduction to who you are and what your business offers.


If you’re an introvert thinking about the possibility of creating video, we would love to hear from you. We’re a collective of passionate video-makers and creative thinkers who are always game to kick some ideas around.


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