Social media is an extremely important and extremely useful online marketing tool. It allows brands to show personality and to interact with customers and potential customers on a daily basis. There are many social networking sites out there from Facebook to LinkedIn. Yet despite the multitude of social media platforms, there are a number of basic social media tactics that will help you to effectively market your brand to an online audience. Here is a short list that we put together for you:
This is a pretty obvious point, but if you want your business to have an active social media presence, you need to first sign-up for an account or two. At this point, the two major social networks are Facebook and Twitter, so it is probably best to start with those platforms. With that said, that is not to discredit the other social networks out there such as Pinterest, Google , YouTube etc. In fact, Google is particularly useful for SEO. It’s just that Facebook and Twitter are definitely the most popular at this point. Having a presence on these sites to start with will improve your ranking within search engines and increase your exposure.
2) Use your Social Media Accounts
Make sure you are providing your followers or fans with relevant and interesting information, whether you’ve just completed an exciting project, or found an interesting article, make sure you’re keeping your social media accounts updated. This will help keep people engaged and will even improve your search engine ranking.
3) Showcase your Brand’s Personality
Use your businesses social media accounts to display the personality behind your brand. You have creative control, so craft the image and message that you desire. Remember that social media platforms are interactive, so do not be afraid of engaging with your customers. In addition, it is important to remember that what you post on your social media platforms will be visible to the wider public, so be sure to manage your brand carefully. When utilized well, social media can be a very useful tool for businesses, but when used poorly, it can be a big problem.
4) Let People know that you’re Social
Make sure that you tell customers and potential customers that you are on social networking sites. Be sure to put icons on your website, e-mail signature and other similar communications. This will help you to build your audience.
5) Utilize your Blog
If your website has a blog be sure to keep it updated with relevant content that your customers, or others within your industry, will find engaging and informative. Posting regularly to your blog will help improve your search engine ranking and it will also provide you with content to share on your social media channels.
So there are a few basic tips to help you get your business started on social media. If you need any further advice, please do not hesitate to contact Media Button.
P.p.s. Here are a couple of examples of brands that use social media to great effect:
> Red Bull