It happens to our clients all the time. Many people, particularly those who don’t think of themselves as “creative types,” tend to suffer a lot through the initial stages of an idea. As a result it’s easy to believe that after all your brainstorming and creative sessions, the work is finally over. But even a superb idea is a standalone when creating video content.
Here we walk you through some important first steps in creating video content, and even a couple places you can go for advice.
1. VISUALIZE YOUR VIDEO CONTENT
We use a number of techniques in advertising and media to visualize ideas. From storyboards and inspiration boards to online tools like Pinterest, using tools that help you visualize your video content helps you stay on course and effectively communicate your idea to whomever it is you’re working with. We even had a client once who created collages from pieces of fabric and other textured items to give us a sense of the grainy style she wanted for her video.
2. ALWAYS USE A SCRIPT FOR VIDEO CONTENT
Even the best public speakers and the most charismatic TV personalities use a script for video content. I remember reading once how Robin Williams would take weeks to write his stand-up routines. How could that be, you ask; he looks so natural, so effortless? That’s exactly the point: using a script will help you stay focused on your topic or product and create a good flow; as if this was just information you were relating off the top of your head.
3. COMMUNICATE BEFORE YOU SHOOT VIDEO CONTENT
Communicating an idea can be surprisingly difficult in practice. Especially for those who aren’t used to describing ideas in creative or visual mediums, it is essential that you tackle this before the camera starts rolling. If not, it’s almost guaranteed that you’ll be disappointed with the results. If you have a makeup artist, set designer, lighting technician, host, or all that and more, make sure they have a clear understanding of what your expectations are before you shoot any video content or live to regret it on YouTube.
4.TOOLS, CAMERAS & LIGHTING
There is no way around it, if you’re going to create video content you will need certain tools to do it. And while a great idea is king, a great idea can also be enhanced or ruined by poorly executed technical skills. If you think it’s beyond your capabilities, or your budget to buy the necessary equipment, do everyone (especially yourself) a favor and hire a professional. Unless you’re planning on generating, writing, creating, editing, and uploading your own content on a regular basis, a professional will be a better investment in your time and your cheque book.
5. CONTRACT A PRO FOR YOUR VIDEO CONTENT
If you have an idea and don’t know what to do next, feel free to give us a call. We love hearing from new people and are always game to throw some ideas around with no pressure involved.