First things first, despite what you may have heard, linking is alive and well, and it can still be a highly effective tool for improving a site’s search engine ranking.
For sure, linking has evolved, but it can still be a useful part of an online marketing strategy. However, in 2014, backlinking has to be done the right way. After all, Google dishes out strong penalties to those using unnatural/suspicious links. However, not all backlinks are unnatural and suspicious.
At the end of the day, links form an essential function for Google in that they help to quickly determine which content users find useful. Since Google came on the scene and revolutionized the search engine game, it has been this way.
Much of the recent buzz around linking has come as a result of Google’s Penguin 2.0 algorithm. It frightened some people in regards to backlinking, but linking can still be effective. So why do you want people to link to you? The most obvious answer is SEO. High-quality backlinks from authoritative sites can have an enormous impact on SEO as they tell Google that the content on your site is useful to the user and as a result, Google will push your site higher up the results.
However, there are a number of other advantages to backlinking in addition to SEO. For instance, there’s the simple act of the referral. If I’m looking for a Vancouver video production company in a Vancouver business directory, sure, that link may be good for SEO purposes, but it’s also potentially referring a direct user to the site.
Links are also effective for branding/reputation. Again, if a potential customer is searching for a Vancouver video production company and they are seeing many links to Media Button’s Vancouver video production studio, they will start to develop brand recognition, legitimizing the brand and giving it an authority.
If you have any questions about your company’s SEO, please contact us. We will be happy to help.