Takeaway point: Setup a G+ account for your business and start sharing relevant content today.
Google+ has been around since 2011, and it’s fair to say that the social network has probably not been as successful as Google would have liked so far. That has led to some recent tactical alterations from the search engine giant. Changes that could give G+ a real boost.
Of course, Google can only force G+ so far – they have to keep their reputation as a high-quality search engine – but the changes that they have made have already seen an increase in Google+ users.
In short, Google is doing what many diversified businesses do; it’s leaning on other more successful areas of its operation to aid a section that needs a little help.
For instance, as the world’s number one search engine, things are looking pretty good for Google in that area, and the folks at Google know that ranking well on their search engine is essential for many businesses and organizations. Thus, they are working to take advantage of that for Google+’s benefit by adding more weight to items shared on the social network, including links. With high-quality backlinks being such an essential part of SEO, Google is hoping this will encourage people to flock to G+, and, as mentioned, numbers are up.
Furthermore, you may be aware of the recent changes to YouTube accounts (YouTube is also owned by Google and is the web’s second largest search engine). In simple terms, a Google+ account is essentially mandatory for YouTubers these days (at least those who want to log in and use their accounts, upload content etc.) Just another example of how Google is leaning on other more successful areas of its business to help Google+.
Google is really pushing G+, so sign up and start sharing relevant content as soon as possible – it’s definitely a good idea!