Corporate Brand Films

FortisBC corporate brand film

Tips for Brand Films

• Budget is king. Although Media Button is masterful at creating high-value videos on modest budgets, there is only so much thriftiness any production company can accomplish. Your budget will dictate some of the options available for your video. Remember a message can be delivered in many forms and we’ll help you tailor the video to deliver the results you need while staying within your budget.
• Know your audience. It’s key to define your target audience and craft your message to speak to that audience. Having wide general appeal sounds nice but if you try to say too much you may lose your audience and in the end they hear nothing.
• Make an emotional connection. Facts and benefits have a place in education of your audience but it’s important to remember that purchase decisions and brand loyalty are typically based on emotions. Tell a story that helps viewers connect with your brand in an emotional way.
• Show, don’t tell. Whenever possible show your viewers what your product or company is all about instead of telling them. Viewers tend to be visual and a visceral experience can communicate a lot of information in a short amount of time.
• Have a clear message. Whether putting a face to your company’s “About Us” page or supporting a new product launch, the messaging in your video needs to be clear and focused.