How do you drive sales
of a product or service?

The majority of corporate films and videos have some form of sales incorporated into them. However, a Media Button sales video is one that is created specifically to drive sales of a product or service. To create a truly effective sales video it takes an advertising mindset, marketing savvy and a crystal clear approach that culminates in a video that positively influences the viewer’s buying decision.

Sales videos can take many forms, incorporating soft, medium or hard-sell tactics and range from informative to incentive driven. Many clients take a “feature and benefit” approach with core value propositions being key drivers for viewers to respond to the call to action. Others benefit from an informative approach.

What drives people to be influenced? What is the best approach? How do you create distinction in the pitch? How do we ensure the presentation and style fits the brand? These are just a few of the many questions we’ll help you answer in the process of creating your organization a sales video that actually sells.

Common sales videos

Product video
Video interviews
Event
Corporate video
Video testimonials
Explainer video

We’re here to make a difference.

The combination of our over 15 years of video experience, facilities, equipment, focus and our team of award-winning creative professionals positions us to truly make a difference. Were here to make your next sales video a success.

Tips for Sales Videos

Drive the sale through your call-to-action. By its very nature a sales video is designed to convert the viewer and ultimately lead to a sale. Put adequate thought into developing a call-to-action that will take the viewer to the next step in the sales cycle for your specific product or service. A free trial, give-away or other incentive is always helpful.
Keep it short. Viewers have grown weary of long-winded sales pitches. Get to the meat of your pitch fast and let them dig deeper for more information to support the purchasing decision if needed.
Make it fun. Brands like Dollar Shave Club, FedEx and many others have made millions with outrageously fun and offbeat videos. If your brand image will support an off-the-beaten-path style then you may want to let your hair down and give them a video that viewers will talk about!
Be authentic. Nothing will turn off a viewer faster than a video that comes across as shallow, unbelievable or worse as dishonest. Authenticity is critical for engaging your audience and instilling confidence in them about your brand and your product or service.
Get it in front of viewers. The best video in the world won’t convert sales if nobody sees it. Make sure your plan includes how the video will reach the audience. Also see Video Ads.

I cannot adequately express how much I appreciate this team. Professional, creative, intuitive and efficient. The Media Button team hit it out of the park for us on everything…

Aimee Williams, Mark Anthony Wine and Spirits

Media Button is a pleasure to work with; accommodating and eager to make changes and adapt to shifting needs.

Warren Mirko, Communications Officer, ApegBC

We needed to knock it out of the park and Media Button came to the table and allowed us to deliver a great end product for our listeners.

Peter Angle, Bell Media

Fully equipped
and ready to roll.

Our Vancouver and Kelowna video studios offer over 8,500 sq. of inspiring creative in a light and sound controlled environment perfect for interviews, small-medium products, on camera presenters, greens screen filming and more!