Sales Videos

Sample project.

Tips for Sales Videos

• Drive the sale through your call-to-action. By its very nature a sales video is designed to convert the viewer and ultimately lead to a sale. Put adequate thought into developing a call-to-action that will take the viewer to the next step in the sales cycle for your specific product or service. A free trial, give-away or other incentive is always helpful.
• Keep it short. Viewers have grown weary of long-winded sales pitches. Get to the meat of your pitch fast and let them dig deeper for more information to support the purchasing decision if needed.
• Make it fun. Brands like Dollar Shave Club, FedEx and many others have made millions with outrageously fun and offbeat videos. If your brand image will support an off-the-beaten-path style then you may want to let your hair down and give them a video that viewers will talk about!
• Be authentic. Nothing will turn off a viewer faster than a video that comes across as shallow, unbelievable or worse as dishonest. Authenticity is critical for engaging your audience and instilling confidence in them about your brand and your product or service.
• Get it in front of viewers. The best video in the world won’t convert sales if nobody sees it. Make sure your plan includes how the video will reach the audience. Also see Video Ads.