The majority of corporate films and videos have some form of sales incorporated into them. However, a Media Button sales video is one that is created specifically to drive sales of a product or service. To create a truly effective sales video it takes an advertising mindset, marketing savvy and a crystal clear approach that culminates in a video that positively influences the viewer’s buying decision.
Sales videos can take many forms, incorporating soft, medium or hard-sell tactics and range from informative to incentive driven. Many clients take a “feature and benefit” approach with core value propositions being key drivers for viewers to respond to the call to action. Others benefit from an informative approach.
What drives people to be influenced? What is the best approach? How do you create distinction in the pitch? How do we ensure the presentation and style fits the brand? These are just a few of the many questions we’ll help you answer in the process of creating your organization a sales video that actually sells.
Aimee Williams, Mark Anthony Wine and Spirits
Warren Mirko, Communications Officer, ApegBC
Peter Angle, Bell Media
Our Vancouver and Kelowna video studios offer over 8,500 sq. of inspiring creative in a light and sound controlled environment perfect for interviews, small-medium products, on camera presenters, greens screen filming and more!
2 photo and video shooting studios
Pro video cameras and gear
Audio recording & production studio
Video editing suites
Pro lighting and sound
4K UAV aerial drone, jib, & dolly
“As soon as our design team found out the product would be marketed to the 50+ market, the room began brainstorming a digital campaign aimed...