Authentic and believable
video interviews.

We can all picture the stereotypical news-style interview video. Informative sure, but too often bland and not generally something you’d call engaging. This type of interview video has its place but there are so many more creative and compelling ways to incorporate interviews than the standard talking-head video.

In fact, some of the most engaging and effective films and videos tell their story through interview. Crafting an authentic and believable video interview starts in pre-production at the concept stage and continues clear through to finishing. Each creative element and technique considered for how it will support this goal. Media Button has helped bring out the best from on-camera talent ranging from television celebrities to video first-timers and everything in between.

From dramatic narrative and mini-documentary to testimonial and “streeter”, talk to our creative team about imaginative ways to take your interview video to a new level.

Media Button – Interview Promo demo reel.

We’re here to make a difference.

The combination of our over 15 years of video experience, facilities, equipment, focus and our team of award-winning creative professionals positions us to truly make a difference. Were here to make your next video interview a success.

Book a Consultation. See Our Portfolio

Tips for Video Interviews

Be objective. It’s very difficult to be unbiased and objective about an on-camera performance. Even seasoned professionals have to work at this. Although there’s a huge thanks due for the testimonial interviewee, they are not likely going to have the most objective view of their own performance. Better yet, look to your video agency’s creative and editing professionals to help.
Short sound bites. Create questions and talking points with the goal of eliciting short, self-contained responses. Most compelling videos using interviews as their foundation build around short 10 – 15 second statements and sound bites.
Make it fun. Brands like Dollar Shave Club, FedEx and many others have made millions with outrageously fun and offbeat videos. If your brand image will support an off-the-beaten-path style then you may want to let your hair down and give them a video that viewers will talk about!
Be authentic. Nothing will turn off a viewer faster than a video that comes across as shallow, unbelievable or worse as dishonest. Authenticity is critical for engaging your audience and instilling confidence in them about your brand and your product or service.

I cannot adequately express how much I appreciate this team. Professional, creative, intuitive and efficient. The Media Button team hit it out of the park for us on everything…

Aimee Williams, Mark Anthony Wine and Spirits

Media Button is a pleasure to work with; accommodating and eager to make changes and adapt to shifting needs.

Warren Mirko, Communications Officer, ApegBC

We needed to knock it out of the park and Media Button came to the table and allowed us to deliver a great end product for our listeners.

Peter Angle, Bell Media

Fully equipped
and ready to roll.

Our Vancouver and Kelowna video studios offer over 8,500 sq. of inspiring creative in a light and sound controlled environment perfect for interviews, small-medium products, on camera presenters, greens screen filming and more!