Media Button Video Production

Authentic and believable
video interviews.

We can all picture the stereotypical news-style interview video. Informative sure, but too often bland and not generally something you’d call engaging. This type of interview video has its place but there are so many more creative and compelling ways to incorporate interviews than the standard talking-head video.

In fact, some of the most engaging and effective films and videos tell their story through interview. Crafting an authentic and believable video interview starts in pre-production at the concept stage and continues clear through to finishing. Each creative element and technique considered for how it will support this goal. Media Button has helped bring out the best from on-camera talent ranging from television celebrities to video first-timers and everything in between.

From dramatic narrative and mini-documentary to testimonial and “streeter”, talk to our creative team about imaginative ways to take your interview video to a new level.

Some common video interviews.

  • Training Videos
  • Video Testimonials
  • Corporate Films
  • Mini documentary style
  • Internal corporate communications (CEO messages, employee recognition, etc.)

Media Button – Interview Promo demo reel.


We’re here to make a difference.

The combination of our over 12 years of video experience, facilities, equipment, focus and our team of award-winning creative professionals positions us to truly make a difference. Were here to make your next video interview a success.

Tips for Video Interviews

  • Be objective. It’s very difficult to be unbiased and objective about an on-camera performance. Even seasoned professionals have to work at this. Although there’s a huge thanks due for the testimonial interviewee, they are not likely going to have the most objective view of their own performance. Better yet, look to your video agency’s creative and editing professionals to help.
  • Short sound bites. Create questions and talking points with the goal of eliciting short, self-contained responses. Most compelling videos using interviews as their foundation build around short 10 – 15 second statements and sound bites.
  • Make it fun. Brands like Dollar Shave Club, FedEx and many others have made millions with outrageously fun and offbeat videos. If your brand image will support an off-the-beaten-path style then you may want to let your hair down and give them a video that viewers will talk about!
  • Be authentic. Nothing will turn off a viewer faster than a video that comes across as shallow, unbelievable or worse as dishonest. Authenticity is critical for engaging your audience and instilling confidence in them about your brand and your product or service.
Sony FS7

Fully equipped
and ready to roll.

Our Vancouver and Kelowna video studios offer over 8,500 sq. of inspiring creative in a light and sound controlled environment perfect for interviews, small-medium products, on camera presenters, greens screen filming and more!

  • 2 photo and video shooting studios

  • Pro video cameras and gear

  • Audio recording & production studio

  • Video editing suites

  • Pro lighting and sound

  • 4K UAV aerial drone, jib, & dolly

Vancouver Video Production Kelowna Video Production
Book A Free Consultation +
Video / Blog

Part 1 – Secrets of the Most Successful Female-Driven Video Campaigns

From corporate brand short films to digital videos, social media campaigns, and standard commercials, women everywhere are charging onto the battlefield that is video. Slinging...

Video / Blog

Top Video Advertisers of 2016 – What They Did Right

Multi-platform video advertising has taken over and 2016 proves it. From social media video campaigns to Super Bowl commercials, the medium is a modern business’s...

Video / Blog

How Video Content Can Help Empower Female Entrepreneurs

With one of the highest rates of female entrepreneurship in the world, women-owned businesses contribute approximately $20 billion to the overall Canadian economy. Yet of...