Video Testimonials

Sample Video Testimonial: Mirakl BestBuy Testimonial

Tips for Video Testimonials

• Be objective. It’s very difficult to be unbiased and objective about an on-camera performance. Even seasoned professionals have to work at this. Although there’s a huge thanks due for the testimonial interviewee, they are not likely going to have the most objective view of their own performance. Better yet, look to your video agency’s creative and editing professionals to help.
• Keep it short. Viewers have grown weary of long-winded sales pitches. Let them know what the video is about early and keep your list of “must haves” short and sweet.
• Make it fun. Brands like Dollar Shave Club, FedEx and many others have made millions with outrageously fun and offbeat videos. If your brand image will support an off-the-beaten-path style then you may want to let your hair down and give them a video that viewers will talk about!
• Be authentic. Nothing will turn off a viewer faster than a video that comes across as shallow, unbelievable or worse as dishonest. Authenticity is critical for engaging your audience and instilling confidence in them about your brand and your product or service.