For last week’s blog post we outlined a few inspiring commercials, and we’re sort of continuing along those lines this week too. As a Kelowna video production, marketing, branding and graphic design agency (as well as web design and web development), we’re always watching videos and seeing what other people in the industry are up to. With that in mind, this week’s post showcases more videos that we discovered while surfing the web. However, there’s a reason behind us bringing you more videos, as the vids we’re highlighting really illustrate the power of quality video production work, acting/animation and writing, as we’ve got three great commercials that are each in excess of 5 minutes long. Now, you may be thinking, “Whoa, what?” However, you read that right, and here’s the thing – you’ll actually enjoy these commercials! If you’ve got a few free minutes this Thanksgiving weekend gives these ads a watch.
However, before we dive in to the ads, a caveat… When it comes to promotional videos or commercials, the general rule is that ‘less is more.’ In other words, broadly speaking, people aren’t too interested in watching a 5-minute commercial. While the general rule is spot on in many cases, there are occasions when the trend is bucked. For instance, these ads! Obviously, commercials of such length rely heavily on content, acting/animation, production quality and the overall message to hold the viewer’s attention for the desired length of time, but it just goes to show what can be done with the right techniques and tools.
Watch 3 commercials that really tell a story…
Johnnie Walker – The Man Who Walked Around The World
Life Vest Inside – Kindness Boomerang – “One Day”
Experience The Great Happyfication
So which one was your favourite?
Happy Thanksgiving and remember; if you’d like to incorporate video into your company’s marketing strategy, please contact Media Button.