Web video or video marketing is an increasingly important and useful marketing tool for businesses. The power of a filmed spot or a commercial has been well known among advertisers for an extremely long time. After all, television was introduced into Canada in the 1950s, but has been around even longer in the US. Of course, television was and is still, to an extent, a useful and powerful advertising medium. Web video has many of the qualities that made television appealing to traditional marketers. The advent and rise of web video has occurred only very recently, but it seems quite clear that video is going to have a tremendous impact in the future development of web advertising and online marketing. Consider these stats from YouTube’s official website:
- Over 800 million unique users visit YouTube each month
- Over 4 billion hours of video are watched each month on YouTube
- 72 hours of video are uploaded to YouTube every minute
- 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
- YouTube is available on 350 million devices
- We have more than a million advertisers using Google ad platforms, the majority of which are small businesses
It is important to remember that these stats are for YouTube alone. They do not account for the hits seen on alternative video sharing websites. These stats go to show how vital web video can be. There is clearly an audience for it, and online video content can be viewed at anytime, anywhere, in the world. Therefore, while the business owner sleeps, his or her web video is conducting his or her sales pitch.
Online video is useful for a number of other reasons too. For instance, web video is a great way to break up the content on your website. It is also a very useful tool for displaying your brand’s image, personality and products. In addition, web users are often busy, and hurriedly searching for the information they need. A video is another way of grabbing a user’s attention and keeping it. Not only that, some people prefer to read, some prefer to watch video. If you have high quality versions of both content forms on your site, you are appealing to both types of user. Video also has a certain cache. It has the power to make a business look more professional.
Moreover, it is important to remember that YouTube, the most popular video sharing site on the Internet, is owned by Google. As a result, YouTube videos show up very well in the search engine’s search results. Web video is a great tool for increasing a business’s online presence.