Well, it seems like everybody and their dog has video promoting their service or site. Or, at least, they should. Marketing experts are proclaiming video content as the most effective form of advertisement around, so it’s no surprise that more and more businesses are turning to the moving image to tell their story.
When it comes time to select a video production company to tell YOUR story, it’s easy to get lost in what might seem like an endless array of choices. Here’s a few things you might want to keep in mind, when narrowing down candidates:
A focus on more than just pretty pictures…
Business and marketing experience is essential in creating engaging, compelling videos that communicate to your target market. It’s important to try to find a company that understands that there’s more to an effective video production than simply showing up to a shoot, with all the bells and whistles. A company that understands you and your brand can better help tell your story in a way that gets results.
Experience in all aspects of production
Many times, companies will only have experience in one or maybe two aspects of production, such shooting or editing. Look for a company that boasts experience in scripting, scheduling, location management, budgeting, shooting, editing, compositing, and distribution.
Budget on the brain
Video production can get pretty complicated, with the potential for multiple locations, tight schedules, and more. It won’t take long for a budget to spiral out of control, if there isn’t a strict attention to making sure things run on course. It’s important to find a company that prides itself on making sure things stay on time and on budget. When you first begin talks with a company, try to take notice of their organizational and communications skills, to get a sense of how smoothly things might run, once production gets going.
Talent and Technology
Most importantly, it’s paramount to find a company that boasts an impressive portfolio and the latest technology. You want everything about your company to reflect the high-quality professionalism represented by your brand. Your video content is no different.
For more information on how you can make your next video production a success, contact Media Button.