Media Button Video Production

Its more than “what we do”,
it’s “how we do it”.

Process can make all the difference in the success of a project, whether it’s building a home, planning an event or creating a video. We’ve invested in a process designed to complement our experience in developing a professional video. A step-by-step process that’s still flexible but also scalable, manageable and beneficial to each project. Our dedicated project-manager/producer will help ensure far more than “on time” and “on budget”, as we are conscious of efficiency, communication, responsiveness and, most of all, a positive customer experience.

And, with years of experience in corporate video production, as well as both the film and television industry, we’ve honed our process to truly make a difference. We like to think that it’s not just what we do that sets us apart from all the other video companies but how we do it!

Easitivity defined.
Whatever that means.

Discovery
Taking a closer look at your needs.

We listen, ask questions, get to know you and your company, the project, budget, target audience, distribution and, most importantly, the goals and objectives associated with the video. We also bring forward ideas, creative concepts and logical considerations,  ensuring that we’re all on the same page, comfortable, confident and ready to move forward.

Pre-Production
A road map to the big screen (and the little ones too!).

Pre-production is when we move forward into creative and logistic mode, which can cover tasks ranging from scriptwriting, storyboarding, equipment choices, budget allocations, project requirements, project management and scheduling. As Winston Churchill once stated, “failing to plan is planning to fail” and pre-production is integral to ensuring your project stays on-time, on-budget, and well-organized throughout.

We often work hand-in-hand with many of our clients, sharing pre-production elements that make the most logistical and economic sense. Or, we can handle it all, from start to finish!

Production
Lights, camera, action!

This is where the magic happens. Most clients are surprised at the amount of gear we haul around to cover the basics, which are required for quality work. Beyond our definition of professional standard gear, we often utilize Glidecams (for walking and running shots), sliders, dollies, camera jibs, drones, and other specialized gear that adds production value for the big-league look. Other production tasks may involve location set-up, framing, selecting angles, props, backgrounds, directing talent and whatever else it takes to make your video project great. From single operators to small crews, we always aim for high-quality work with productivity and cost-efficiency in mind.

Post-Production
Editors in dark rooms.

Yes, we have yet to meet an editor who doesn’t love an office without a window. Perhaps that’s because they get to see and craft the brilliant colours, sharpness, imagery, graphics and more on their 4K super high-definition screens!

The post-production stage is multifaceted in the way it can involve a number of stages. Most video productions involve editing, audio enhancement and treatment, voice-over talent, a director overseeing the work, licensed music, motion graphics or visual effects, and all the other fun things editors love to work on or, should we say, play with!

Deliverables
Ready for the world to watch.

Once proofing is complete, we provide final master copies for your records and then create format conversions for playback on various devices and distribution channels. From looping trade shows screens and HD mobile devices to internal viewing, online or offline use, and even the big screen. We put deliver in the word deliverables!

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