Okay, "easeativity" isn't exactly a word, but it does reflect our desire to have a little fun and make it easy for you!
We can take your project from start to finish or help with any of the steps along the way. Many of our customers have varied needs that may require a simple camera shoot, some editing or a narration voice-over for an in-house project, while others require a full on commercial production. Whatever your needs, we’re flexible and will work with you to apply our areas of expertise where you need it most. And after years of experience in corporate video production, as well as both the film and television industry, we’ve honed our process down to a science. We like to think that it’s not just what we do, that sets us apart from all the other video companies out there, but how we do it!
We listen, ask questions, get to know you and your company, the project, budget, target audience, distribution and, most importantly, the goals and objectives associated with the video. Understanding your company and its brand, along with the wants and needs of your marketplace, helps us to create an effective video that leaves a lasting impression on its audience.
Pre-production means moving into creative and logistic mode, which can cover tasks ranging from script-writing, storyboarding, equipment choices, budget allocations, project management and scheduling. As Winston Churchill once stated, “failing to plan is planning to fail” and pre-production is integral to ensuring your project stays on time and on budget.
This is where the magic happens. Most clients are surprised at the amount of gear we haul around to cover the basics. Beyond our definition of standard gear, we often utilize glide-cams (for walking and running shots), sliders, dollies, camera jibs and other specialized gear that adds production value for the big league look. Other production tasks may involve location set-up, framing, selecting angles, props, backgrounds, directing talent and whatever else it takes to make your video project great. From single operators to small crews, we always aim for high-quality work with productivity and cost-efficiency in mind.
Yes, we have yet to meet an editor who doesn’t love an office without a window. The post-production stage is multifaceted in the way it can involve a number of team members. Most video productions involve graphic design, audio enhancement and treatment, voice-over talent, a director overseeing the work, music, editing, motion graphics or special effects and all the other fun things editors love to work on, or should we say, play with!
Once proofing is complete, we provide final master copies for your records and then create format conversions for playback on various devices. It doesn’t need to stop there. We often help customers set up a YouTube channel with key wording and other online marketing techniques.