If you are paying any attention to your business’ web marketing, or this blog for that matter, you have probably heard the term “SEO”. Everybody’s using it. But what does it mean? Well, as mentioned previously, SEO is the optimization of your web presence, through key strategies and techniques, as well as social media and content marketing, for the purpose of organic search results. It’s a mouthful but, essentially, SEO is the tactic of ensuring your website ranks as highly as possible, in search engines like Google, Yahoo, and Bing.
But what ensures that you will come up sooner that your competitors? Well, to be honest, nobody really knows exactly (Google is pretty secretive about their algorithm and it’s always changing). However, we have a pretty darn good idea (and the list of ranking factors is pretty long). But one key element of search engine ranking is video.
Video is huge, right now. Hundreds of millions of internet users watch online video content each day. As such, video is a fairly substantial part of how search engines rank websites. In fact, websites with video content are 53 times more likely to obtain first page Google rankings than those without. In today’s internet landscape, search engines are pushing down more traditional website ranking content in favour of video.
Through careful key wording and video placement, you can take real advantage of the web’s newfound love of video. Not only is online video now considered to be the single most effective form of video advertisement but it’s also helping to improve businesses and marketers presence on the web.
If you are not using video marketing, you are not connecting with your customers in the best way possible!
For more information on incorporating video content into your SEO strategy, please contact Media Button.