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Over the last few months, you may have heard some chatter about Google Penguin. No, Larry Page and Sergey Brin haven’t bought an Antarctic Penguin as a mascot for Google’s Californian head office; Penguin is the name of one of Google’s algorithm updates! Google update their algorithms hundreds of times a year. Most of the changes go by unnoticed. However, every now and then a major update, usually one that affects site rankings, gains significant attention. Penguin is an update that has got people talking.

Penguin was officially put out in April of last year, but it has received a number of updates since. In essence, Penguin is an algorithm designed to penalize sites that are using unethical practices such as unnatural links, cloaking, keyword stuffing and content spinning to gain an advantage in Google’s search engine rankings. In other words, Penguin does not punish sites that are playing by the book; it punishes the ones that are breaking the rules. If you are worried that your site may be breaking the rules (perhaps you have seen a dramatic drop in your search engine ranking recently), consider the following points regarding content:

Keep Your Site Updated With Quality Content

Fresh quality content is something Google very much enjoys. Keep your blog regularly updated (one post a week should suffice) with relevant content. If you do not have a blog yet, get one!

Be Careful With Your Keywords

When writing content for your website, write it as naturally as possible. Of course, your keywords are very important, but try to incorporate them naturally. Shoehorning them in after the fact may be seen as over-optimization/keyword stuffing by Google and that will lead to penalties for your site.

Of course, there is more to it, but the above points should help put you on the right path.

If you are still worried about the impact Google’s Penguin update has potentially had on your business’ website ranking, contact Media Button to continue the discussion.


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