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You may have heard the term Responsive Web Design, Responsive Design or simply RWD bandied around by techy types over the last couple of years or so. If so, you’re probably also wondering exactly what it is. Well, wonder no more, because Media Button is about to explain…

Responsive Web Design, sometimes simply Responsive Design or RWD, is a trend or approach in web development and design that focuses on the creation of a website primed for the highest quality viewing across multiple platforms. An RWD site usually offers almost full functionality, easy usability and optimal readability on a vast array of varyingly sized platforms from computer monitors of various sizes to cell phones, iPads and other mobile devices. In other words, an RWD site is responsive to the device that it is viewed upon and adjusts its layout and formatting accordingly. Responsive Web Design is the creation of Ethan Marcotte. If you’re interested, you can read Ethan’s ground breaking article on Responsive Web Design.

You may be wondering what all the fuss is about. Why is responsive web design even important? Well, think about it, websites are no longer viewed on just desktop computers and laptops. The advent of the smartphone and the development of technology such as the iPad have led to an increase in browser use on devices of varying sizes. In response to this, websites have to be flexible, you could even say responsive (see what we did there?), so that they provide the user with the best experience possible.

Consider these stats on mobile web browsing:

  • Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source)
  • 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source)
  • 46% of consumers are unlikely to return to a mobile site if it didn”t work properly during their last visit. (Source)
  • 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010. (Source)
  • There are over 1.2 Billion people accessing the web from their mobiles. (Source)

RWD ensures that creative web designers are no longer bound by extremely limited dimensions. In this increasingly mobile age, Responsive Web Design is a very important tool. In fact, it was one of the top trends in web for 2012.

Contact Media Button – Kelowna and Vancouver Web Design today to discuss developing your Responsive Design website.

Here’s a brief selection of our favourite RWD sites:

TIP: When viewing these sites, adjust the size of your browser and see how the sizing responds. That is Responsive Web Design!

Smashing Magazine

Grey Goose

Ethan Marcotte

Oh, and did you notice that our new website is responsive too?

Is your company’s website responsive? If so, have you found value in it? If not, why not? Is there a particular reason? Let us know in the comments below.

You can connect with Media Button on Facebook and Twitter.


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