Ok, you’ve recently upgraded your website, taken the plunge and got your first website, or established a new social media account. That’s great, but what do you do next? Chances are, if you’ve recently started a Facebook page for your business, you have very few ‘likes’ at this point. It can be disheartening logging in to find that your business still only has two likes, one is you, and the other is your spouse. Now there’s no magic formula to gaining likes, follows or hits, but you can follow a few basic steps to help improve your chances of expanding your network, reaching more people and helping your business grow.
Here are a few basic tips:
- Gather your contacts. Through your e-mail contact list, Facebook friends and rolodex (does anyone still use these) you should have a fairly expansive network. Contact your network and let them know about your new social media account or webpage. Be careful not to spam people though, no-one likes spam… In fact, you’ll probably get the best response by sending out small batches of personalized e-mails rather than a mass group message.
- If your website was recently revamped, identify the keys ways in which your site has improved. Tell your customers how you have enhanced your site so that you can serve them better. You can post about this on your blog, Facebook page etc.
- This is a tip that seems to be overlooked far too often. If you have just launched a new website, notify the press. You can start with local organizations and business columnists and branch out to online press release syndication services from there. This could also be a source of useful linkbacks.
- Utilize your already established social media accounts, blogs etc. to announce your new site or account. Ask some close friends to share your news too.
- Add a link to your new social media account or website to your e-mail signature(s).
- Encourage your employees to find the business social media account online and connect with them.
- Make sure your new website or social media account is noted on your businesses print materials such as business cards, letterheads and flyers.
- Lastly, be patient! Ironically given how fast information travels on the Internet, this is not done overnight. Your site could have truly amazing search engine optimization, but it will take time for Google to crawl, rank and index your page. It will also take time for your social media account to really kick into gear. Give it time and consult the experts if you have questions.
There are a few basic tips from Media Button. If you need any further advice, please contact us.