PINK with Purpose

We were hired by the JED Foundation to provide production services for their Victoria's Secret 'PINK with Purpose' campaign shooting in Manhattan, NYC!

Ten individuals who had been awarded funding for unique projects aimed at strengthening their communities and promoting positive mental health messaging, were to be filmed, photographed and interviewed across an array of different spaces at the VS office simultaneously.

After taking the brief and nailing down the objectives, our producers arrived in the bustling streets of NYC to coordinate a coherent schedule that met all of the challenges in play. Crewing up with local New York crew, we wrapped a successful day - complete with a good slice of that famous New York pizza, of course!